Careful listening and interpretation gets casting, location and props right
This lifestyle and product web advertising photo shoot introduced eBay’s new service, eBay Valet.
As the Photographer’s Producer, we had to clearly tell the story of each step comprising the new eBay Valet service. Casting, locations and props had to be spot on, and they were! Key to achieving this was being able to understand, synthesize and balance the expectations of the advertising agency, Swirl; their client eBay; and of course my client, Photographer Eric Herrmann /XYZ Graphics.
Experience working on both the creative and client sides of a photo shoot can prove indispensable when establishing consensus across multiple parties.
Services: Budget Management; Pre-production Planning; Post-production Wrap; Location Scouting; Permits; Casting; Contract Negotiations; Stylist + Crew Hiring; Scheduling + Shot List Development; Transportation Logistics