Effective marketing photography requires insight into branding and merchandising
Fulfilled the role of multi-project collaborator to produce marketing collateral photography for Levi’s Jeans Division, Dockers, Levi’s Kids and their Visual Merchandising and Retail Marketing Groups.
A brief sampling of projects completed with Levi’s ranged from a year-long, five-part, sell-in / sell-through campaign for Levi’s Men’s Jeans, shot both in studio and on location; consulting for Levi’s Jeans Division to help identify and build out 8,000 square foot photo studio and retail store test lab.
These and a variety of similar projects allowed me to develop an extensive and in-depth understanding of branding and merchandising and how to best utilize photography in conveying the marketing message.
Services: Budget Management; Pre-production Planning; Post-production Wrap; Location Scouting; Permits; Casting; Contract Negotiations; Stylist + Crew Hiring; Scheduling + Shot List Development; Transportation Logistics