Levi's


Effective marketing photography requires insight into branding and merchandising

 
photo of young boy wearing a plaid Levi’s shirt standing on a toy Tonka dump truck in front of a painted mural of a construction site
photo of a wide eyed young girl jumping with her arm outstretched wearing a Levi's stripe shirt and corduroy pants
laydown apparel photo of Levi's work wear pants, jacket and shirts propped with vintage gas station signs, tools and gas pump hose

Fulfilled the role of multi-project collaborator to produce marketing collateral photography for Levi’s Jeans Division, Dockers, Levi’s Kids and their Visual Merchandising and Retail Marketing Groups.

A brief sampling of projects completed with Levi’s ranged from a year-long, five-part, sell-in / sell-through campaign for Levi’s Men’s Jeans, shot both in studio and on location; consulting for Levi’s Jeans Division to help identify and build out 8,000 square foot photo studio and retail store test lab.

These and a variety of similar projects allowed me to develop an extensive and in-depth understanding of branding and merchandising and how to best utilize photography in conveying the marketing message.


Services: Budget Management; Pre-production Planning; Post-production Wrap; Location Scouting; Permits; Casting; Contract Negotiations; Stylist + Crew Hiring; Scheduling + Shot List Development; Transportation Logistics


 
 

CASE STUDIES:

ebay      Levi's     Chevy      JBL      NVIDIA      Gymboree     Williams-Sonoma      Roche Pharmaceuticals