JBL by Harman


Back to basics – getting the answers, establishing a plan and meeting the timeline

Close up photo of Stephen Curry Golden State Warrior listening to music on JBL headphones
advertisement photo of Stephen Curry in his white uniform bouncing a basketball in dark gym setting with the ad words Inspiration JBL by Harmon
photo of Steph Curry wearing JBL headphones around his neck holding a basketball with one hand in front of a bright spot light
photo of Steph Curry in his uniform holding a basketball wearing wirelessin-ear headphones by JBL

While shooting the Plus 2 commercial “Listen In Color” with Golden State Warriors’ Stephen Curry, advertising agency Amusement Park needed additional stills of Curry with a variety of JBL’s Bluetooth products. The immediate challenge was that there wasn’t a defined shot list to make this happen and we only had him and the location for 90 minutes.

With great diplomacy I identified and approached the decision makers, worked closely with them to define and secure a shot list, translated it into a timeline and identified and located the featured products. OK got it, eight different poses in two gym locations with four different products and two wardrobe changes with 10 minutes to clear out our equipment before the film crew moved in. I rounded up the product and Stephen Curry and photographer Stephen Kenneston/Molten Bolt Productions, Inc. finished with five minutes to spare! Both Stephens were such pros. 

An essential part of producing is not being timid getting answers when time is of the essence.


Services: Scheduling + Shot List Development; Crew Coordination; Product Wrangling; Post-production Wrap


 
 

CASE STUDIES:

ebay      Levi's     Chevy      JBL      NVIDIA      Gymboree     Williams-Sonoma      Roche Pharmaceuticals