JBL by Harman
Back to basics – getting the answers, establishing a plan and meeting the timeline
While shooting the Plus 2 commercial “Listen In Color” with Golden State Warriors’ Stephen Curry, advertising agency Amusement Park needed additional stills of Curry with a variety of JBL’s Bluetooth products. The immediate challenge was that there wasn’t a defined shot list to make this happen and we only had him and the location for 90 minutes.
With great diplomacy I identified and approached the decision makers, worked closely with them to define and secure a shot list, translated it into a timeline and identified and located the featured products. OK got it, eight different poses in two gym locations with four different products and two wardrobe changes with 10 minutes to clear out our equipment before the film crew moved in. I rounded up the product and Stephen Curry and photographer Stephen Kenneston/Molten Bolt Productions, Inc. finished with five minutes to spare! Both Stephens were such pros.
An essential part of producing is not being timid getting answers when time is of the essence.
Services: Scheduling + Shot List Development; Crew Coordination; Product Wrangling; Post-production Wrap